Marketing for Scientists
The workshop aims to introduce scientists to the fundamental techniques from the business world that matter most to them, like sales, branding and relationship building.
Kuchner uses the examples of Steve Jobs, George Lucas and Barack Obama to show that marketing can be a positive, even healing force. He also works to teach scientists how to get their ideas across vividly while maintaining their integrity and building the outstanding reputations they need. The workshop will cover how to sell yourself and your work and will include tips and tricks ranging from presentation skills to proposal writing.
About the presenter:
Marc Kuchner is an American astrophysicist and staff member at NASA's Goddard Space Flight Center. Together with Wesley Traub, he invented the band-limited coronagraph, a design for the proposed Terrestrial Planet Finder telescope, also to be used on the James Webb Space Telescope.
Kuchner received his bachelor's degree in physics from Harvard in 1994 and his Ph.D. in astronomy from Caltech in 2000. Kuchner was awarded the 2009 SPIE early career achievement award for his work on coronagraphy.